The tyre hotel knew who needed new tyres. Now it tells them.
Däckline already measured the tread on every stored tyre. We turned that into a personal offer each customer can accept on their phone.
The client
Däckline is a tyre retailer in Helsingborg with a tyre hotel. Customers' seasonal tyres are stored on site, and every set is measured and registered in their business system, Eontyre.
The problem
Every season, the tyre hotel shows exactly which customers have worn tyres. The tread depth is measured and stored. The information was never the problem.
Acting on it was. Every one of those customers needed a call, a quote for their own car, and a booking. This can be a huge problem if customers only acted on their needs during the busy season. The shop's best sales lead was sitting in its own system, unused.
What we built
A campaign tool that works directly with däckline's own system, so there is nothing to copy over and nothing to keep in sync by hand.
- Staff choose who and what. They pick which cars to include, and one budget, one mid-range and one premium tyre for each tyre size.
- Every customer gets their own offer. A text message and email with a personal link. It shows their own car, the measured tread on each wheel, and whether two or four tyres need replacing. No login, no app.
- Ordering is quick. The customer picks a price level and orders. The order lands in Eontyre and they book a fitting time straight away.
- Reminders stop on their own. Customers who haven't ordered get a gentle reminder. Anyone who has ordered hears no more.
- Staff see the full picture. A dashboard shows what was sent, opened and ordered, and campaigns can be run again for different groups.
The result
The shop's first move is now a message, not a phone call. The sales that used to slip away now start with an offer that is ready for the customer to accept.
In the first campaign, 480 customers received an offer. Four in ten had ordered through their offer page at the time of this article, and reminders were still going out. Since launch we have kept improving the tool based on how Däckline uses it day to day.
How it started
It started with one meeting. We talked through the problem, and we came back with a written offer that set out two ways to solve it. Däckline picked one, and work started right away. The tool was delivered on the agreed date.
Built with: a web app connected to Eontyre's API, with SMS and email sending.
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